VETERANS' FOUNDATION - FAQ's
VETERANS’ FOUNDATION FAQs
1 Our estimates for monthly donations based on current growth in Veterans’ Lottery subscribers are as follows:
- In April '18 52% went to good causes
- The national average for charity/society lottery donations is 43.6%
2 The well-established National Lottery and Postcode Lottery give 28% and 31% to good causes.
3 We started the Veterans’ Lottery in Jul '16 with nothing. We have had to grow the Veterans’ Lottery so these results for a first year are impressive, Jul '16 - Jul '17:
- Income from the Veterans’ Lottery for year one was £179K; in contrast, income in Dec '17 is circa £100K (reflecting terrific growth in the past few months)
- 28% of Veterans’ Lottery income went to good causes
- 50% went on prizes
- 16% went on marketing
- 6% went on running costs [kept low through the kindness of some benefactors and people working voluntarily]
4 Our aim is to maximise the amount we can give to those in need, but the Veterans’ Lottery, like any national lottery, does cost money to run.
5 However, we are proud that thanks to the success of the Veterans' Lottery, 100% of donations (money donated purely through the donation page of the website) are passed directly to beneficiaries through grant applicants.
Frequently Asked Questions:
1 What is the Veterans' Foundation?
The Veterans' Foundation has been created to establish a new and nationwide (GB) source of funding to help charities and other organisations that support serving and former members of the British Armed Forces, and sometimes their dependants, who are in need. It acquires its funds through the Veterans’ Lottery and donations. Many of the charities we support are smaller bodies whom cannot afford marketing teams and urgently need funds to continue their good work.
2 How can I donate to the Veterans’ Foundation?
You can choose a one-off donation and this can be pledged through our website at www.veteransfoundation.org.uk/donate. Alternatively you can make donations through our donations bank account: Account name: Veterans’ Foundation-Donations. Sort code: 83-91-26. Account number: 65797073. Remember that 100% of donations will be passed to those charities and organisations helping armed forces people who are in need.
3 What is the Veterans’ Lottery?
The Veterans’ Lottery was established in July 2016 as a funding source to help members of the UK’s armed forces whom are in need. It currently gives (Apr 2018) 52 per cent of funds raised to good causes. This is above the national average of 43.6 per cent for society lotteries.
Costs in running a lottery to official guidelines include: an annual remote and non remote licence issued by the Gambling Commission; prizes; marketing; verification checks; data protection; creation and postage of membership packs and membership cards; Gourmet Society membership for all card holders; secure website hosting; random number generators held in secure environments.
4 How much does the Veterans’ Lottery cost and what do I receive?
The Veterans’ Lottery operates through subscribers committing to a monthly direct debit of £10 to the Veterans’ Lottery. When you join, you will be sent a unique membership card bearing your name and number. The lottery draw takes place on the last day of each month and winners are posted on the Veterans’ Foundation website soon afterwards. All winners are also contacted directly. In addition to the membership card, you will be offered a complimentary Gourmet Society membership for as long as you sustain the Veterans’ Lottery direct debit (worth £69.99 annually). This membership can save you up to 50% in over 6,500 restaurants and pubs nationwide. You must activate the membership on receipt of your Veterans’ Lottery documentation should you wish to use the service.
5 What is the prize breakdown?
The Veterans’ Lottery prizes consist of a first prize of £5,000, a second prize of £2,000 and there are ten prizes of £100. There is also a rollover prize that grows as the lottery grows. If the monthly winner’s rollover number matches that drawn by the random number generator, you win the rollover prize as well as the first prize. If the numbers aren’t a match, the rollover pot carries over to a maximum total prize of £25,000. This £25k jackpot rollover prize was won in April 2018 by Chris from Cambridgeshire. The rollover, if unclaimed, grows by 3 per cent of the monthly lottery income.
6 Who can apply for a grant from the Veterans’ Foundation?
The Veterans’ Foundation endeavours to make the grant process as straightforward as is sensible. Charities and organisations conducting charitable activities for serving and former members of the UK’s armed forces and their dependants may apply. We support a wide variety of projects such as those that reduce homelessness, increase employment, provide welfare and medical support, increase confidence and social integration, as well as reducing dependence on alcohol and drugs. To date 60 grants have been made to charities including: Bravehound, Combat Stress, FirstLight Trust, Dundee Therapy Garden, Forward Assist, HighGround, Launchpad, Scotty’s Little Soldiers, 64 Degrees North, Stoll, Houses 4 Homeless Veterans, Veterans Outreach Support, British Forces Foundation, Little Troopers, Mountain Way CIO, Sporting Force, Supporting Wounded Veterans, Turn to Starboard, Veterans Contact Point, Wings for Warriors, Mission Motorsport, After Armed Conflict, Allied Special Forces Association, SSAFA (Ayreshire Branch), Future for Heroes, Give Us Time, Mindfulness Scotland, Sefton OPERA, Stockport Normany Veterans and Friends, St John Red Cross Defence Medical Welfare Service, Thanet Community Development Trust, Sylvia Davies (PTSD research), Ripple Pond, Stand Easy, Community Veterans Support, Lothian Veterans Centre, Leith Sea Cadets, Wellbeing Centre, Veterans in Action, Ripple Pond, SSAFA, Style For Soldiers, Building Heroes Education, Stand Easy, Broughton House, Deptherapy, RFEA, Stockport Normandy Veterans, DMWS, Veterans in Action, Thanet Community Dev Trust.
7 How has the Veterans’ Lottery grown and what percentage of my Lottery membership goes to veterans?
The Veterans’ Lottery was started in July 2016 and the first draw saw just 100 people take part with prizes of circa £8K. That meant in the very early months the lottery lost money but this was factored in the charity's forecasts. The losses were covered by donations from kind benefactors who believed that by year two the Veterans' Lottery will have established itself as one of the most important sources of funding for British veterans in need.
By the end of year one, the Veterans' Lottery was able to donate 28 per cent to veterans with just 6 per cent on staff costs. In April 2018, the latest round of grants saw over £150,000 distributed to projects and the percentage given to good causes had risen significantly to 52 per cent.
8 How is the Veterans' Lottery sold?
To keep costs to a minimum, and maintain the fast growth plan that ensures as many veterans as possible can be helped, the Veterans' Lottery is sold online on the Veterans' Foundation website and advertised through social media, primarily Facebook.
Many charities whom sell lottery tickets can often report attrition rates (people who quickly drop off after sign up) of up to 20 per cent and more. This is very costly to charities. However, the Veterans' Lottery is currently running at 3 per cent attrition (drop off). According to our research, the VL also has one of the lowest costs per acquisition (marketing cost per sign up). It is this ground-breaking combination that has allowed so much money to be distributed in such a short space of time.
9 Where can I find the results of the Veterans' Lottery and when is the draw made?
The draw takes place in a secure environment, in either Birmingham or Manchester, on the last day of every month. It is made by one of two random number generators. The winners are posted on the Veterans' Foundation website - www.veteransfoundation.org.uk/latest-results
Winners are also personally notified and prizes are paid within five working days.
10 What are the costs - do you have lots of staff?
The costs of running a national charity and a national lottery (governed to strict regulations) have been kept to a minimum. After having relied on benefactors to support running costs of the Veterans’ Lottery for the first 12 months, the Veterans’ Foundation is self-supporting. It keeps running costs to the bare minimum and maximises grants. The Veterans’ Foundation has two paid members of staff. They are employed on a freelance basis to keep costs as low as possible and the total monthly wage bill is £3,500.
11 Are you a registered charity?
The Veterans’ Foundation is a registered as a charity in England and Wales with the Charity Commission and with OSCR in Scotland. The Veterans’ Lottery is run on behalf of the Veterans’ Foundation by MCLS Management Ltd and is managed in accordance with Gambling Commission regulations. Both the Veterans' Foundation and MCLS are registered with the Gambling Commission. Now the charity has been existence for 18 months. The Veterans’ Foundation is a member of Cobseo, the Confederation of Service Charities. The charity is also registered with Companies House.
12 How important is Facebook to the Veterans' Foundation and the Veterans' Lottery?
We see Facebook as the world's biggest communication platform, it is a great place to share news as well as broadcast films and messages about our work. We also enjoy interacting with our followers. If people have questions about our work we often refer them to this FAQ section which we have attempted to make as detailed as possible. Should anyone have further questions not covered by the FAQ section, we ask them to mail email@example.com where the CEO/and or trustees will consider a response. We endeavour to police all posts and may remove or ban individuals who post racist/sexist or generally offensive material. We will also remove posts that contain factual inaccuracies that may damage the work of the Veterans' Foundation. The trustees will also consider legal action against libelous material posted on its social media platforms.