VETERANS' FOUNDATION - FAQ's
The Veterans' Foundation raises most of its funding through the Veterans’ Lottery (VL) which was launched in Summer 2016.
VL’s growth since then has been impressive and as of the end of June 2020 it has over 44,000 monthly players, compared to 3,000 in Jun 17.
By the end of June 2020, we had provided grants amounting to over £3.8M to over 260 organisations dedicated to supporting British veterans in need as well as families of ex-servicemen and women
Our grants amount to 44% of income in YE 19/20, which will rise to almost 50% in June 2021.
In addition, due largely to the success of the Veterans' Lottery, we receive donations through the website (and also through other sources). Any donations which are received via our website are passed directly to beneficiaries through grant applicants.
Frequently Asked Questions:
1 What is the Veterans' Foundation?
The Veterans' Foundation has been created to establish a new and nationwide (GB) source of funding to help charities and other organisations that support serving and former members of the British Armed Forces, and sometimes their dependants, who are in need. It acquires its funds through the Veterans’ Lottery and donations. Many of the charities we support are smaller bodies whom cannot afford marketing teams and urgently need funds to continue their good work.
2 How can I donate to the Veterans’ Foundation?
You can choose a one-off donation and this can be pledged through our website at www.veteransfoundation.org.uk/donate. Remember that 100% of donations will be passed to those charities and organisations helping armed forces people who are in need. Very few charities are able to make this 100% pledge.
3 What is the Veterans’ Lottery?
The Veterans’ Lottery was established in July 2016 as a funding source to help members of the UK’s armed forces whom are in need.
Costs in running a lottery to official guidelines include: an annual remote and non remote licence issued by the Gambling Commission; prizes; marketing; verification checks; data protection; creation and postage of membership packs and membership cards; Gourmet Society membership for all card holders; secure website hosting; random number generators held in secure environments.
4 How much does the Veterans’ Lottery cost and what do I receive?
The Veterans’ Lottery operates through subscribers committing to a monthly direct debit of £10 to the Veterans’ Lottery. When you join, you will be sent a unique membership card bearing your name and number. The lottery draw takes place on the last day of each month and winners are posted on the Veterans’ Foundation website soon afterwards. All winners are also contacted directly. In addition to the membership card, you will be offered a complimentary Gourmet Society membership for as long as you sustain the Veterans’ Lottery direct debit (worth £79.99 annually). This membership can save you up to 50% in over 7,500 restaurants and pubs nationwide. You must activate the membership on receipt of your Veterans’ Lottery documentation should you wish to use the service.
The Veterans' Lottery has 12 monthly prizes - £5,000, £2000 plus ten £100 prizes. The lottery also has a rollover fund and this can often push the top prize as high as £25,000.
5 What is the prize breakdown?
The Veterans’ Lottery prizes consist of a first prize of £5,000, a second prize of £2,000 and there are ten prizes of £100. There is also a rollover prize that grows as the lottery grows. If the monthly winner’s rollover number matches that drawn by the random number generator, you win the rollover prize as well as the first prize. If the numbers aren’t a match, the rollover pot carries over to a maximum total prize of £25,000. The rollover, if unclaimed, grows by 3 per cent of the monthly lottery income.
6 Who can apply for a grant from the Veterans’ Foundation?
The Veterans’ Foundation endeavours to make the grant process as straightforward as is sensible. Charities and organisations conducting charitable activities for serving and former members of the UK’s armed forces and their dependants may apply. We support a wide variety of projects such as those that reduce homelessness, increase employment, provide welfare and medical support, increase confidence and social integration, as well as reducing dependence on alcohol and drugs. To date over 260 grants have been made to charities including: Bravehound, Combat Stress, FirstLight Trust, Dundee Therapy Garden, Forward Assist, HighGround, Launchpad, Scotty’s Little Soldiers, 64 Degrees North, Stoll, Houses 4 Homeless Veterans, Veterans Outreach Support, British Forces Foundation, Little Troopers, Mountain Way CIO, Sporting Force, Supporting Wounded Veterans, Turn to Starboard, Veterans Contact Point, Wings for Warriors, Mission Motorsport, After Armed Conflict, Allied Special Forces Association, SSAFA (Ayrshire Branch), Future for Heroes, Give Us Time, Mindfulness Scotland, Sefton OPERA, Stockport Normany Veterans and Friends, St John Red Cross Defence Medical Welfare Service, Thanet Community Development Trust, Sylvia Davies (PTSD research), Ripple Pond, Stand Easy, Community Veterans Support, Lothian Veterans Centre, Leith Sea Cadets, Wellbeing Centre, Veterans in Action, Ripple Pond, SSAFA, Style For Soldiers, Building Heroes Education, Stand Easy, Broughton House, Deptherapy, RFEA, Stockport Normandy Veterans, DMWS, Veterans in Action, Thanet Community Dev Trust, Fishability UK, RBL Industries, the Not Forgotten Association, Alabare, Forgotten Veterans UK, AF Para Snowsport Team, The Dundee Therapy Garden, Open University, DMS Diving Club, KartForce, Soldiers Arts Academy, Heropreneurs, The Holistic Foundation, Tonic Health, DMRC Benevolent Fund, The Pain Association (Scotland), The Talanoa Project, Journey Through Conflict, Blind Veterans UK, Erskine, DMWS, Broughton House, Style For Soldiers, Veterans in Action, Bulldogs Boxing and Comm Activities, IX Squadron Association, Mission Motorsport, Kohima Educational Trust, Hartlepool United Community Sports Foundation, Aerobility, Saltcoats, Ardrossan & Steventson Legion Branch, Bike Tours for the Wounded CIC, First Light Veterans Group, RBLI, Sailors Children's Society, Ruskin Mill Land trust, Invictus Games Foundation, Recruit for Spouses Academy, First Light Trust, First Light Veterans Support Group, Turn to Starboard, Waterloo Uncovered, Former Forces Support, Torbay RNA, PB Adventures & Paddlefest.
7 How has the Veterans’ Lottery grown and what percentage of my Lottery membership goes to veterans?
The Veterans’ Lottery was started in July 2016 and the first draw saw just 100 people take part with prizes of circa £8K. That meant in the very early months the lottery lost money but this was factored in the charity's forecasts. The losses were covered by donations from kind benefactors who believed that by year two the Veterans' Lottery will have established itself as one of the most important sources of funding for British veterans in need.
By the end of year one, the Veterans' Lottery was able to donate 28 per cent to veterans with just 6 per cent on staff costs. This has grown very quickly and by June 2020 over £3million had been donated to projects meaning 44 per cent went to good causes.
8 How is the Veterans' Lottery sold?
To keep costs to a minimum, and maintain the fast growth plan that ensures as many veterans as possible can be helped, the Veterans' Lottery is sold online on the Veterans' Foundation website and advertised through social media, primarily Facebook.
Many charities whom sell lottery tickets can often report attrition rates (people who quickly drop off after sign up) of up to 20 per cent and more. This is very costly to charities. However, the Veterans' Lottery is currently running at 3 per cent attrition (drop off). According to our research, the VL also has one of the lowest costs per acquisition (marketing cost per sign up). It is this ground-breaking combination that has allowed so much money to be distributed in such a short space of time.
9 Where can I find the results of the Veterans' Lottery and when is the draw made?
The draw takes place in a secure environment, in either Birmingham or Manchester, on the last day of every month. It is made by one of two random number generators. The winners are posted on the Veterans' Foundation website - www.veteransfoundation.org.uk/latest-results
Winners are also personally notified and prizes are paid within five working days.
10 What are the costs - do you have lots of staff?
The costs of running a national charity and a national lottery (governed to strict regulations) have been kept to a minimum. After having relied on benefactors to support running costs of the Veterans’ Lottery for the first 12 months, the Veterans’ Foundation is self-supporting. It keeps running costs to the bare minimum and maximises grants.
11 Are you a registered charity?
The Veterans’ Foundation is registered as a charity in England and Wales (1166953) with the Charity Commission and with OSCR in Scotland (SCO46571). The Veterans’ Foundation is a member of Cobseo, the Confederation of Service Charities. The charity is also registered with Companies House.
12 How important is Facebook to the Veterans' Foundation and the Veterans' Lottery?
We see Facebook as the world's biggest communication platform, it is a great place to share news as well as broadcast films and messages about our work. We also enjoy interacting with our followers. If people have questions about our work we often refer them to this FAQ section which we have attempted to make as detailed as possible. Should anyone have further questions not covered by the FAQ section, we ask them to mail email@example.com where the CEO/and or trustees will consider a response. We endeavour to police all posts and may remove or ban individuals who post racist/sexist or generally offensive material. We will also remove posts that contain factual inaccuracies that may damage the work of the Veterans' Foundation. The trustees will also consider legal action against libelous material posted on its social media platforms.